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商品編號： 9-705-020 出版日期： 2005/04/04 作者姓名： Chu, Michael;Herrero, Gustavo A. 商品類別： Other 商品規格： 23p 再版日期： 2005/11/08 地域： South America;India 產業： 個案年度： 2004 - 2004
商品敘述：
To launch its Latin American operations, the Indian IT giant Tata Consultancy Services recruits a seasoned executive who becomes the only non-Indian member of senior management. Reviews the start-up operations, from the site selection to staffing and training, the challenges of operating in a Latin American context, the integration of two very different cultures, and the strategic rationale for an emerging market company to invest in another Third World region at a time in which it is launching an initial public offering. Identifies a series of challenges that must be addressed two years on and poses the question whether Tata Consultancy Services should pause or accelerate its presence in Latin America.
涵蓋領域：
Management styles;Cross-cultural relations;Emerging markets;Globalization;International business;Foreign subsidiaries;Market entry;Information technology
相關資料：
Video Supplement, (9-110-706), 8p, by Tarun Khanna, Krishna G. Palepu
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